Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572
Update: 2025-11-11
Description
In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.
Today, we’re discussing:
- Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)
- How the team built a headless Shopify experience before it was cool
- The automations that keep Ghanda’s lean team moving at scale
- Why checkout isn’t the end of the shopping journey, it’s the beginning
- The future of unified commerce: CDPs, POS, and camera-based in-store analytics
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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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